Designing A Sleek Cannabis X-ray Machine For Cannabis Cultivators, Manufacturers, & Processing Facilities
In this case study, we look at how Empire Group helped the developer of a cannabis decontamination system create a sleek, medical design, preparing high-quality 3D renders on an accelerated timeframe for a critical business development opportunity.
THE CHALLENGE: ADAPT X-RAY DECONTAMINATION SYSTEMS TO FACILITIES THAT CULTIVATE, HARVEST, AND PROCESS CANNABIS FOR COMMERCIAL SALE
THE SOLUTION: COLLABORATING WITH EMPIRE GROUP FOR FAST-TURNAROUND, HIGH-QUALITY 3D PRODUCT RENDERS
Needing a partner with the ability to create a new design and generate high-quality 3D renders in just a few weeks, VJ Scientific consulted with Empire Group to create a new look. The new CX-1000 would evoke a medical-grade aesthetic, with a leaner, more contemporary styling. Empire’s designers took inspiration from large, state-of-the-art industrial machinery that nonetheless exhibits a sleek, modern look. Collaborating with the team at VJ Scientific, Empire’s design group generated a number of different concepts, exploring different choices for the machine’s form and materials.
THE RESULTS: FAST, HIGH-QUALITY 3D RENDERS PROPEL THE DEVELOPMENT OF A NEW PRODUCT DESIGN
After iterating many different versions, the Empire Group team settled on a final design. VJ Scientific approved this version as a strong fit for their vision of modern, medical-grade system. From here, our team proceeded to develop photorealistic renderings that could be used to market the system at trade shows and other events.
The CX-1000 was officially launched on November 16, 2022, and was recently featured in Forbes. We look forward to seeing this device make a contribution to consumer safety in a rapidly growing new industry. Manufacturers are drawn to this more modern, clean aesthetic. And the system’s high-tech look can even help enhance the perception of cannabis manufacturers as tech-savvy and safety-focused.
Many people have commented on the quality of the renderings and the final look of the system. It’s hard to make an industrial machine look ‘sexy,’ but Empire Group delivered a fresh, clean, and modern design that made a huge impact on customer perception.”