Consumers often put more faith in the opinion of influencers than corporations — in fact, according to brand elevation agency Matter Communications, 69% of shoppers trust influencer recommendations over traditional advertisements. This makes influencer-marketed products a great strategy for increasing sales and brand recognition in today's oversaturated marketplace.

At Empire Group USA, Inc., our team can help you capitalize on this growing trend with impactful, custom-built seeding kits for influencers. We aim to be a one-stop shop for our customers in various markets, delivering turnkey solutions through a range of service capabilities. See how you can spread the word about your product while setting the stage for a profitable partnership.

What Are Influencer Seeding Kits?

Also known as PR boxes for influencers, influencer kits are specially designed packages of free products and related marketing materials that companies can send to influencers with a strong social media presence in their target market. The objective is to entice these influencers to promote your brand online, enabling you to harness the power of their popularity amongst an established audience. By sending key influencers in your niche market your influencer PR boxes, you'll potentially get your products in front of their audiences through casual mentions or, ideally, reviews and product feature videos.

Influencer kits are a targeted approach to gaining the interest of valuable influencers or micro-influencers before you engage in a professional relationship. It's a form of prospecting that can make your brand stand out from the crowd, especially if you properly customize the kits to each influencer's interests, audience, and messaging. If influencers unbox or conduct a review of your products in one of their videos, this can generate even more buzz through word of mouth and increased exposure.

Power of Social Media Unboxings for Your Brand

Unboxing is a popular phenomenon across video-based social media platforms. Properly done, unboxing videos build a sense of anticipation and excitement about the contents while emphasizing the quality and novelty of the product. High-quality unboxing videos evoke the joyful feeling of discovery, like what you experience when opening a present. They can also emphasize a product's exclusivity, which often appeals to consumers' desire to avoid FOMO (fear of missing out) and feel unique or special.

Influencer seeding kits, then, don't just cultivate a good relationship with influencers; they can also create connections with new customers to expand your reach. This type of video can easily go viral, rapidly increasing brand recognition and the likelihood of future sales. Leveraging cool influencer boxes with eye-catching packaging can increase the chance that an influencer will share an unboxing video online to hype your product.

Empire Group's Premium Influencer Kit Packaging Solutions

Empire Group is an expert in producing 3D-printed models and high-quality prototypes that make the perfect addition to influencer seeding kits. We offer prototyping, 3D printing, 3D modeling, molding and casting CNC machining, and finishing and assembly services. 

As your one-stop shop, we can bring your product from the initial design stages to prototyping and manufacturing. You can rely on our quality control processes from our ISO 9001 and 27001 certified facility to deliver a seamless experience. We also maintain an ITAR registration to demonstrate our commitment to information security and quality.

Don't Just Send a Box, Send an Experience. Contact Our Specialists Today!

Creating a quality product is only half the battle in today's e-commerce marketplace. Custom influencer boxes are a powerful marketing tool, allowing you to highlight your product's best features, get a social media visibility boost from influencers, and efficiently reach your niche audience through an influencer they trust. 

Using creative, custom-designed influencer seeding kits from Empire Group sets the stage for better influencer engagement and brand recognition. Contact us today to learn how we can support your marketing efforts, or schedule a free consultation to get started.